IE Alumni – Startup Focus – Joan Lladó de Lara

Full name:

Joan Lladó de Lara

IE program & graduation year:
MBA 2005

What is the name of the company?

What inspired you to start the company?
I was at a Caribbean resort for my honeymoon in 2009, smartphones were only a new thing and I had to walk 15 minutes to book a spa massage, So I thought that next time I could do that from a smartphone app.

How do you make sure you maintain a good work/life balance?
It isn’t easy, there is always an idea, project, conference call or task to do, it requires discipline.

How did IE prepare you for your new business venture?
IE opened up my passion for entrepreneurship, I wish I had more experience when I studied my MBA.

What tip would you give to fellow alumni who are about to launch a startup?
Focus on 1 or 2 things you can do better than anyone, choose your team as if you were choosing your wife/husband.

What do you like most about running your own business?
The freedom to create products and services and see them running with real users.

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