#AlumniCreators: CartonLAB and José Miguel De las Bayonas

Full name:
José Miguel De las Bayonas

IE program & graduation year:
MBA 2002

What is the name of the company?

What inspired you to start the company?
The opportunity to reinvent ourselves as entrepreneurs and change the world of events + furniture ecodesign in a more sustainable way, by exploring the possibilities of cardboard and digital / customized production.

How do you make sure you maintain a good work/life balance?
It is not easy to maintain the balance because there are moments in personal and also in professional life where your focus has to be 100%, you have to think about the balance in a general scenario, could be every year.+

How did IE prepare you for your new business venture?

When I was studying my MBA I competed with another Startup in the IE Business Plan Competition called Lease Plan (nowadays Venture Lab), and we were lucky because we won the award, so since I joined IE there had been an intense relationship between entrepreneurship and me. With that competition IE show me the way to startup an enterprise.

What tip would you give to fellow alumni who are about to launch a startup?

I think that the only tip that really matters is to do what you really passionate about. To be an entrepreneur is a hard choice, and the trip will be sweeter if you invest your time doing what you really like.

What do you like most about running your own business?
Running your own company is an opportunity to control your own life in a professional way, which is one of the most important things in our life.

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