Ideas with a Spotlight On: Customer Loyalty

Enjoy the latest edition of the IE alumni magazine, Ideas in its PDF version by clicking the picture below.

We would like to thank the collaboration of our professors and researchers. The edition of this number dedicated to Customer Loyalty would not have been possible without them. Professor of Marketing Teresa Serra, from the Customer Loyalty Chair at IE Business School has been of great support in the curation of this edition of Ideas.

Likewise, we at Global Alumni Relations would like to thank all alumni, students and IE staff that collaborate in this and each one of the editions of Ideas.

Other articles of this edition include:
Make your multi-sponsor loyalty program work for you
Emotions in the scientific market
How to get a job in investment banking

We hope you enjoy it!ideas

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